September 2, 2010

Underused Link Building Strategy – Guest Author Articles

In webmaster and internet marketing forums around the planet, people are noticing, and subsequently saying, that article marketing is either dead or dying — at least in terms of providing SEO benefits. In case you’re either completely new to the website promotion and/or marketing game, or you’ve been living under a rock for the last several years — article marketing has been the de-facto method of driving traffic, directly and indirectly, to a website over the last 3+ years. Maybe it’s been going on for longer than that, but I can only remember using the method starting about three years ago.

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Effective Article Marketing for SEO

Article marketing is a popular website promotion method that website owners use to boost their websites link popularity, and it’s still somewhat effective. However, as with nearly all automated or semi-automated link building methods…. the effectiveness has declined, at least in part, due to search engines (seemingly) lowering the value of links obtained from “link hubs” such as general web-directories and article directories.

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Search engine submission and web site optimization services

Search engine submissions and web site optimization services can help you to obtain better placement for your web site in search engines. That being said: personally I think that relying on direct submission of you web site to search engines, and waiting for the results, can be a long, slow process. Even an unnecessary process, at that.

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Don’t call me a SEO Expert

I really don’t get it sometimes. I have a service that has been online for about 2 years now and the thing gets a decent amount of crawls from search engine bots each month, several hundred or so from each of the big 3 plus some smaller searches. It used to be a lot more, but hey – such is life. The service is declining anyway. I have received some organic traffic from a lot of search engines, but nothing all that great. This is a 2 year old site, fully indexed in a lot of engines. This key search terms for this service bring up a lot of non-related results. To me, it would seem that something that is 100% related would make it’s way up closer to the top, especially in that market. What do I know, though? I put up a new site about 2 weeks ago about a popular subject made more popular because of the Adsense craze (which I happen to be interested in this market) and low and behold: Free organic search traffic straight out the gate.

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