March 13, 2010

Suck it up Whiny Webmasters

Part of my role as a freelance writer is to stay atop the trends, specifically within the realm of optimization, marketing and website development. Because of this I am constantly seeing website owners griping about Google’s stance against paid linking strategies.

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Google and Paid Links

Inbound links are pretty important for websites that hope to rank well in the SERPs (search engine results pages) and links from “authority” websites or so-called high ranking websites give more bang for the buck, so to speak. Taking that into consideration, it’s no wonder that website owners are clamoring about Google’s decision, and subsequent actions, that are clearly making their long-standing policies against paid linking known.

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