September 2, 2010

How to choose keywords for your website

As a website owner, one of the things that really holds you up from time to time is the matter of choosing keywords to use for your website. Quite honestly, keyword research isn’t all that difficult, but then I’ve been in this game for years and know a few tricks that make choosing keywords a breeze.

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SEO Book Keyword Research Tool

I don’t know if I’ve been asleep or what, but I hadn’t noticed that the SEO Book website offered a version of their keyword research tool using Wordtrackers’ results. Back about a year or so ago (before Yahoo stopped Overtures updates) I would use the older tool as a semi-valuable research when considering the popularity of a search term… but once Overture stopped updating, I found the tool less & less valuable.

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Conquering your Competitors in the SERPs

In today’s competitive online marketplace it’s becoming more and more difficult for website owners to carve out their own unique spot in our digital world. A lot of times, unfortunately, internet business owners seek out guidance on how to improve their websites search engine rankings from webmaster forums and blogs, much like my own, where the information on search engine optimization strategies is based on hearsay and gossip rather than time-tested methodologies.

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Free SEO Keyword Research Tools

For those who do not know about this website, it has a ton of useful seo tools available for free. You can check out their list on the website: Seo Book.

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Free Niche Marketing Tools / Keyword Tools

Here are some tools that may (or may not) help marketers find a tighter niche to target in their marketing efforts. I will probably add to this list from time to time. Mixed in are some other various tools that have to do with keyword research.

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