Tip to improve local targeting with online ads
Some online business owners already know about Backpage.com’s sponsored ad services, but if you are of this group and don’t know about their classified ad services — you’re really missing out. The ads are, overall, downright cheap; you can advertise all across the USA for as little as $40-$50 for an entire week (depending on the category), and the sponsored ads are SEO friendly — pick a longer-term ad option, and you could give your website a temporary boost in search engines to boot.
This tip that I am sharing can help website owners who are offering nation-wide products or services using regional listings to improve their conversions and to avoid wasteful spending.
As an example, I’ll share the details on the ad that I just placed this morning. I’m looking to acquire more writers for PLR Niche Content, a website that sells private label rights products. So, what I did initially, is I visited Google Trends, and typed in ‘Writing Jobs’, and limited the time/location to the USA for the last 12 months:
You can see that the cities with the highest search activity for the term ‘writing jobs’ were Denver, Philadelphia, St. Louis, Tampa, Portland, Boston, and a couple of others. So, what I did was simply chose my category (which, I chose Miscellaneous Jobs as I thought that was the closest fit), chose the above cities and a couple more that I found under another term, placed my ad and that was it.
The ad itself was about $8 for 1 week, but I chose the 4x repost option for an additional $3. So, in essence, I am advertising these job openings for 5 weeks in 12 cities that have a verifiable history of a high-level of interest in what I’m offering, or looking for in this case.
Now, while trying to rely on Google’s keyphrase search volume as an accurate indicator of overall demand for Backpage.com’s regional listings is not a good idea, I’ve had more success with this method (more signups, sales) than randomly picking cities that I thought might be good. However, you could spend a small fortune (not really, only comparatively) going after high-visibility markets (New York City, Los Angeles, etc.) only to find out that your conversions are better in Akron, Ohio.
I’ve placed dozens of ads with Backpage.com over the last year or so, and this method not only helps me to save money, but it produces better results.
If you have any tips for advertising on Backpage.com, or experiences, feel free to share them here.