Article flow over keyword density: how do you write?

It’s not just about content; it’s about quality content. If you’re looking to publish a written work online, do yourself a favor: make it for the end user.

There’s been so much debate about whether you should write to appease search engines or the readers. Think about this for a minute. What good will keyword rich content do you if your readers can’t follow your writing? It’s pointless to try and appeal to search engines with your writing only to turn off the very people you’re trying to attract to your website or content in the first place. A good article or writing is not determined by how many times you can repeat a keyword phrase within its parameters and still make it look non-spammy; a good article is a logically flowing work that benefits the one who reads it.

On a somewhat related note, in case you don’t already know it, your search engine rankings aren’t determined by your content, they’re predominantly determined by how / which other websites are linking to you. That topic is not fitting for this blog, but I thought I’d throw that out there for anyone who will listen. Visit the DigitalPoint Forums or the V7 Network and read around a bit. . . . you’ll eventually catch on.

When you write for your reader – you develop a sort of following. You create a familiar connection with them. . . they’ll understand your writing, and if they like it, they’ll come back for more. You’ll build a name for yourself, a good name, I might add.

There’s nothing worse as a writer than spitting out shoddy, poorly written garbage that has no flow and no apparent purpose other than building keyword density for a web page overrun with adsense ads. Who wants that?

I sure don’t – and I wouldn’t want my name associated with it, either. Maybe it’s just me. . . any thoughts on this are welcome.