Don’t call me a SEO Expert

I really don’t get it sometimes. I have a service that has been online for about 2 years now and the thing gets a decent amount of crawls from search engine bots each month, several hundred or so from each of the big 3 plus some smaller searches. It used to be a lot more, but hey – such is life. The service is declining anyway. I have received some organic traffic from a lot of search engines, but nothing all that great. This is a 2 year old site, fully indexed in a lot of engines. This key search terms for this service bring up a lot of non-related results. To me, it would seem that something that is 100% related would make it’s way up closer to the top, especially in that market. What do I know, though? I put up a new site about 2 weeks ago about a popular subject made more popular because of the Adsense craze (which I happen to be interested in this market) and low and behold: Free organic search traffic straight out the gate.

Not that I am complaining, I am all about free targeted traffic. The thing is, I actually have tried to promote the 2 year old service. I’ve submitted to search engines in the past, submitted to directories, the code is pretty clean & it has a decent amount of text related to the subject of that site. As far as promotion for the new site? I have placed 2 links to it on a couple of my existing sites. 2 inbound links, nothing else. Sure, my free traffic is only coming from MSN at the moment, and the phrases are 3-5 word phrases and obscure (things you wouldn’t likely optimize for, but extremely targeted). . . . Sure a link from one of my more established sites will likely get you crawled quickly – but as to why I have received more free traffic on my 2 week old site in the last 5 days than I’ve received on my 2 year old site in 2 months – I really don’t get it.